A contributor post by Will from Bright.Bazaar
Wondering through the back streets of Angel in London's Islington borough on Saturday I was delighted to discover a new to me decor, lifestyle and apparel store called SMUG. Whilst I was there I couldn't help but snap a few iPhone photos of the colourful and whimsical product assortment; I especially liked the abundance of Donna Wilson designs - the store even carries exclusive designs from Wilson herself. Ran by interior and graphic designer Lizzie Evans, the shop is a pure delight from the moment you spot the window display (currently over ran with super cute owls). For me retail is as much about the in store experience - visual merchandising, friendly staff, welcoming atmosphere - as it is about the product on sale. SMUG wins on both counts, so if you are in London be sure to pop in, say 'hello' and buy some fun pieces!
Images via Bright.Bazaar and SMUG
Wondering through the back streets of Angel in London's Islington borough on Saturday I was delighted to discover a new to me decor, lifestyle and apparel store called SMUG. Whilst I was there I couldn't help but snap a few iPhone photos of the colourful and whimsical product assortment; I especially liked the abundance of Donna Wilson designs - the store even carries exclusive designs from Wilson herself. Ran by interior and graphic designer Lizzie Evans, the shop is a pure delight from the moment you spot the window display (currently over ran with super cute owls). For me retail is as much about the in store experience - visual merchandising, friendly staff, welcoming atmosphere - as it is about the product on sale. SMUG wins on both counts, so if you are in London be sure to pop in, say 'hello' and buy some fun pieces!
Post Title
→Dispatches from the UK
Post URL
→http://charlotte-lifesaboutthejourney.blogspot.com/2011/09/dispatches-from-uk.html
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