TEN TIPS FOR LEGAL MARKETING IN A RECESSION

Even in an economic downturn, there are things you can do
to grow your practice:

• Adjust firm's mix of services, leveraging practice strengths and focusing on growing/emerging legal areas
• Commit to ongoing client contact.
• Cross-sell existing clients on other firm services
• Recognize marketing as an investment - not an expense. Then INVEST.
• Implement marketing programs that initiate a firm/client relationship (e.g., seminars) without committing the client financially
• Develop marketing tools that can be utilized in many ways (e.g., an informational brochure that can be distributed in office, at seminars, as a direct mailer, and/or forwarded to the appropriate media for further dissemination to prospects)
• Implement a low cost (though work intensive) PR effort that includes press releases and feature articles
• Track sources of prospect calls and new clients as well as conversion rates
• Maintain existing price structure (i.e. resist the temptation to be a low cost provider)
• PLAN. PLAN. PLAN.

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